I woke up on the morning of my birthday to this, at the top of our team wiki page:
Admittedly, this isn’t the silliest thing we’ve had at the top of our wiki page recently. In fact, our manager Mikal has made it a work requirement that we create at least two new memes a day, as a team, and a script rotates them on a daily basis.
The point of mentioning this is that I wanted to talk a little about our culture. We’re a small team, and we’re the only Rackspace engineering team within Australia, which makes us fairly unique. Of the four of us, we’re scattered quite neatly along the Australian eastern seaboard, in Canberra, Adelaide, Hobart, and me in Brisbane. We’re very new as well, so for the moment we’re basically muddling our way through. However, there are grand plans, some of which don’t even include crowning Mikal as the Sarcastic God of All Pickles, as hard as that may be to believe.
The main thing we want to try and achieve, at least to begin with, is to create an identity for the group. Mikal and I have worked on this kind of thing before (albeit with a shorter lifespan), with linux.conf.au 2013. With the conference, we spent a lot of time working out what the ‘feel’ of the conference was going to be, and what our messaging around that should be, how we should convey that feeling to the audience.
My very next step in doing the same thing for the Rackspace Cloud Builders Australia group is exactly the same as we did for linux.conf.au 2013: work out the over-arching message, and then decide on ways to effectively communicate that. We need to work out how to be fun and energetic, without compromising the message that we are smart and innovative, and working hard for our customers. A brand challenge to rise to.
Have you ever crafted a similar message for a group you’ve worked on? Do you have advice for me?